— The Foundations —
The Visibility Foundation
For studios ready to stop relying on referrals alone. Over three months,
we build the visibility infrastructure your business needs.
What's included
Everything your studio needs. Nothing it doesn't.
Every element of The Visibility Foundation is chosen because it directly affects how Google and AI tools find, read, and recommend your studio.
2-hour strategy call every month
Six hours of dedicated strategy time across the project — keeping the work aligned, focused, and moving in the right direction.
On-Page & Technical SEO
Implemented throughout the project — not a one-time fix but an ongoing process of improvement as your content and strategy evolves.
Local SEO
For studios who want to dominate their local market — area-specific optimisation so the right clients in your city find you first.
Content Strategy & Keyword Map
A clear blueprint of what to create, what to optimise, and which keywords to target — built around your studio, your clients, and your market.
Google Business Profile
Set up or fully optimised — your GBP is one of the most powerful local visibility tools available and most studios are barely using it.
Competitor Gap Analysis
A structured look at who is outranking you, what content they have that you don't, and where the opportunities are yours to take.
GEO-Optimised Blog Articles
Content written to perform in traditional search and structured to appear in AI-generated answers — building your authority month by month.
How it unfolds
Three months. One clear direction.
The work follows a deliberate sequence — foundations first, then content, then compounding. Each month builds on the last.
Month 01
Foundations
Technical SEO fixes, on-page optimisation, keyword map, competitor analysis, and Google Business Profile. Everything that makes your website readable, crawlable, and locally visible.
Month 02
Content & Visibility
GEO-optimised blog content, local SEO implementation, and service page improvements. Your studio begins appearing in the searches and AI answers your ideal clients are making.
Month 03
Compound & Refine
More content, ongoing optimisation, performance review, and client training session. You leave the project with a functioning visibility system and the knowledge to maintain it.
Investment
The Visibility Foundation
- On-page & technical SEO throughout
- Content strategy & keyword map
- Competitor gap analysis
- Local SEO
- Google Business Profile set-up or optimisation
- GEO-optimised blog articles
- 2-hour strategy call each month
- Client training session
£600 + vat per month
Your exact scope and investment is confirmed at the end of your Strategic SEO Audit — so there are no surprises. Occasionally, a positioning month is added before the SEO work begins, at the same monthly rate.
Frequently Asked Questions
Do I need the Strategic SEO Audit first?
It’s strongly recommended. The audit is what allows us to confirm the exact scope of your Foundation project — so the work is tailored to your studio, not a generic package. It also means your £395 audit fee comes off your Foundation investment.
What if my website needs a full redesign?
Minor fixes and updates are handled as part of the project. A full redesign is scoped and quoted separately. If it’s needed, I oversee and project manage the process — so you have one point of contact throughout.
What happens after the three months?
You can continue with The Visibility Retainer for ongoing SEO, content, and AI visibility — or you take everything we’ve built and continue independently. There is no obligation to continue.
Can the project run longer than three months?
Sometimes the right starting point is a positioning month before the SEO work begins — particularly for studios where the messaging needs to be sharper first. In that case the project runs to four months at the same monthly rate. This is always discussed and agreed upfront.